Kent Pet Group is a global leader in high-performance, sustainable litter products. We are committed to developing clay alternatives that eliminate health concerns and reduce our impact on the planet. Our corn and recycled paper litter products are raising the bar on consumer expectations and ensuring a stronger bond between people and their pets.
Natural. Safe. Effective.
World’s Best Cat Litter® is more than just our name. It’s the unwavering promise we made when we set out to create a cat litter brand unlike any other. One that delivers purrrfectly on performance while protecting cats, their people and our planet. And we’re happy to say we cracked the code – or the corn that is – with a variety of plant-based litter formulas that clay simply can’t beat.
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Core Products
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Solution-Based Products
Innovative Litter and Bedding Products Made from 99% Recycled Paper
Australia-based FibreCycle is a pioneer in the sustainable litter and bedding space with products made from 99% recycled paper and no added chemicals. The company uses proprietary processes to harness the absorbent cellulose in recycled paper to create high-performance litter and bedding products under the Breeders Choice, Breeder Celect and Back-2-Nature brands.
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Breeder Celect
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Breeders Choice
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back 2 nature